Vineyards’ restructuring and conversion through national support programmes - the case of Romania
Wine industry is considered to be a traditional industry, where the potential for growth is still important for the existing wine producers and new entrants, based on strategies for increasing international awareness, technological innovation and financing program. The paper aims to explore the evolution of the determinants of wine and vineyards industry from a macroeconomic perspective, in order to assess the efficiency of the National Support Programmes, financed by the European Union. The exploration intends to cover the tendency of the following indicators: areas under vines, areas under vines for wines, wine producers, wine consumers, wine imports and wine exports, in order to explore new opportunities for growth and develop future orientation. Moreover, the analysis intends to address the importance of National Support Programmes 2009-2013; 2014-2018; 2019-2023, whose evolution is currently considered a key research question in the field. Romania is an important European country from the point of view of wine industry, the various wines it produces are known for their quality. With an area of around 180.000 ha cultivated with vines which, in 2016, represented 1,42% of its agricultural area and 2,28% of arable area, Romania ranks the 5th position in the European Union, after Spain, Italy, France and Portugal. However, the countries that took advantage of the financial funds allocated to the National Support Programmes, were: Italy, Spain and France, which together spent more than 70% of the total amount for each of these programmes.
Anderson K, Nelgen S (2011). Global Wine Markets 1961-2009: A statistical compendium. The university of Adelaide Press. Retrieved 2020 March 01 from https://www.adelaide.edu.au/press/titles/global-wine
Andreyeva T, Long MW, Brownell KD (2010). The impact of food prices on consumption: A systematic review of research on the price elasticity of demand for food. American Journal of Public Health 100(2):216-222.
Asgeirsdottir TL, Corman H, Noonan K, Olafsdottir P, Reichman NE (2014). Was the economic crisis of 2008 good for Icelanders? Impact on health behaviors. Economics and Human Biology 13:1-19.
Casini L, Seghieri C, Tossisi F (2006). Wine consumer behaviour in selected points of sale of the Italian major retailing trade. Proceedings of the 3rd International Wine Business and Research Conference. Montpelier pp 6-8.
Contini C, Romano C, Scozzafava G, Boncinelli F, Casini L (2015). Wine consumption and sales strategies: The evolution of Mass Retail Trading in Italy. Wine Economics and Policy 4:116-127. http://dx.doi.org/10.1016/j.wep.2015.12.001
DG Agri. Retrieved 2020 March 12 from https://agridata.ec.europa.eu/extensions/DashboardWine/WineProduction.html
Duquenne MN, Vlontzos G (2014). The impact of the Greek crisis on the consumers’ behavior: some initial evidences? British Food Journal 116(6):890-903.
EU Wine Market Observatory. Retrieved 2020 March 10 from https://ec.europa.eu/info/food-farming-fisheries/farming/facts-and-figures/markets/overviews/market-observatories/wine#overview
Fikfak A, Spalevic V, Kosanovic S, Popovic SGDjurovic M, Konjar M (2017). Land use development of vineyards in Goriska Bdra, Slovenia. Notulae Botanicae Horti Agrobotanici 45(2):611-622. DOI:10.15835/nbha45210855
Hammervoll T, Mora P, Toften K (2014). The financial crisis and the wine industry; the performance of niche firms versus mass-market firms. Wine Economics and Policy 3(2):1033-1049.
Hollebeek LD, Jaeger SR, Brodie RJ, Balemi A (2007). The influence of involvement on purchase intention for new world wine. Food Quality Preference 18(8):1033-1049.
International Organisation of Vine and Wines (2019). Retrieved 2020 March 10 from http://www.oiv.int/public/medias/6782/oiv-2019-statistical-report-on-world-vitiviniculture.pdf
Jover AJV, Montes FJL, Fuentes MDF (2004). Measuring perceptions of quality in food products: the case of red wine. Food Quality Preference 15(5):453-469.
Menna A, Walsh PR (2019). Assessing environments of commercialization of innovation for SMEs in the global wine industry: A market dynamics approach. Wine Economics and Policy 8:191-202. https://doi.org/10.1016/j.wep.2019.10.001
Murfatlar DOC (2020). Retrieved 2020 March 10 from https://domeniulbogdan.ro/blog/cum-clasificam-vinurile-si-ce-soiuri-de-struguri-sunt-cele-mai-cautate/
Prosdocimi M, Cerdà A, Taroli P (2016). Soil water erosion on Mediterranean vineyards: A review. Catena 141:1-21.
Ritchie C, Elliott G, Flynn M (2010). Buying wine on promotion is trading-up in UK supermarkets. International Journal and Wine Business Research 22(2):102-121.
Rotaru L, Filipov F, Mustea M, Stoleru V (2010). Influence of some “Terroir Viticole” factors on quantity and quality of grapes. Notulae Botanicae Horti Agrobotanici Cluj-Napoca 38(1):176-181.
Sammogia A, Arvola A, Bertazzoli A, Gurinovic M, Hendrixson V, Rivaroli S, Ruggeri A (2014). Offering low-cost healthy food: an exploration of food manufacturers ’and retailers’ perspectives. International Food and Agribusiness Management Review 17:27-58.
Statistical Yearbook of Romania (2007-2018). Retrieved 2020 March 10 from www.insse.ro
Copyright (c) 2020 Notulae Botanicae Horti Agrobotanici Cluj-Napoca
This work is licensed under a Creative Commons Attribution 4.0 International License.
Open Access Journal:
The journal allows the author(s) to retain publishing rights without restriction. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles, or use them for any other lawful purpose, without asking prior permission from the publisher or the author.